McDonald’s, the world’s largest chain of hamburger fast food restaurants, came to Lithuania in 1996. Many Lithuanians still remember those times when they stood in line for hours to taste their first Big Mac.
Specially for the McDonald’s 15th anniversary celebration, GLUK MEDIA developed augmented reality advertising that used graphics, tailored to McDonald’s “I’m Lovin’ It” tagline. The installation that ran for six days drew attention of more than 10,000 people.
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